ADAC SE gründet Camping Startup in Berlin / Digitization offensive of Camping division / Uwe Frers is the new Managing Director of ADAC Camping GmbH





Uwe Frers is the new Managing Director of ADAC Camping GmbH. Further text by ots and / The use of this picture is free of charge for editorial purposes. Please quote the source: “obs/ADAC SE / Uwe Frers”

Munich (ots) – The ADAC SE makes as part of its digitization campaign a seven-digit seed investment in a private camping startup in Berlin, the in-depth market knowledge of the company to connect with the agility of experienced entrepreneurs.

For many years, ADAC stands for highest competence in the area camping. The established camping guide and the digital offshoot “Camping Welt” enjoy in the industry a good reputation – and that's where the realigned ADAC Camping on GmbH.

“We will expand the existing digital offering massive and in the second half 2018 provide new and innovative services for both camping and for campers”, so Gerrit Pohl, Chief Digital Officer. Camping venture will thereby also have access to high-quality content of the ADAC, as CFO Ralf Spielberger says: “We have data on more than 5.500 Campsites in Europe, collected regularly by our local inspectors. This is absolutely unique.” That the tradition of the brand alone is not sufficient, is both absolutely clear: “are both B2C and B2B, the best digital partner The Camping venture must – a high demand, we want to do justice in a short time.”

And therefore Pohl and Spielberger have taken a leadership team from designated startup managers on board. The new Managing Director of ADAC Camping GmbH is Uwe Frers, already established with the Hotel Portal Escapio and content crowd sourcing platform TripsByTips two startups in the tourist area and to Expedia or. Mairdumont sold. “Uwe Frers has 20 Years of experience in the digital tourism industry and several successful founders. I am very happy, that we could win it for us”, so Ralf Spielberger.

Two other key positions are already occupied: The product area of ​​responsibility Markus Smet (Chief Product Officer), the previously as “Vice President Product & Brand” Spreadshirt as well as “Head of UX” worked for Sky. The Technology conducts Urs Martini as Chief Technology Officer, in this position already at Camp Anda, Bring champion and Scarosso gained extensive experience.

The systematic digitization of the core business has also Dr. August Markl, Chairman of ADAC SE, highest priority: “We are in constant change and drive the transformation ahead with the utmost determination. When digitizing the camping industry, we have the best conditions, play a leading role. Our company has the specialist expertise and now the digital expertise, to this market tackle.”

This press release can be found online with pictures under

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The ADAC Camping GmbH bundles under the management of Uwe Frers all digital activities of the ADAC in the area camping. The ADAC Verlag, headed by Dr. Carsten Hübner continues to act as a central editorial office for Camping content and editorial responsibility, Production and marketing of print products.

About the ADAC SE:

The ADAC SE is a public limited company under European law. To the 1. January 2017 it consists of 37 daughter- and associated companies, including the ADAC Schutzbrief Versicherungs-AG, ADAC-Rechtsschutz Versicherungs-AG, ADAC Autovermietung GmbH and the ADAC Verlag GmbH & Co. KG. The main business activities are mobility-oriented services and products with high quality standards. At the ADAC SE ADAC are E.V. with a proportion of 74,9 Percent and the ADAC Foundation 25,1 percent stake.

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