survey: User experience critical for software-based Business Matchmaking / Higher investments in Business Matchmaking expected at trade shows and conferences


{{#caption.text}}

{{caption.label}}

{{caption.text}}

{{/caption.text}}

survey: User experience critical for software-based Business Matchmaking / Higher investments in Business Matchmaking expected at trade shows and conferences
question: “What is important to you at a B2B matchmaking platform for your events especially on (Multiple answers)?” / Further text by ots and www.presseportal.de/nr/126781 / The use of this picture is free of charge for editorial purposes. Please quote the source: “obs / ConVerve GmbH”

Barmstedt (ots) – 86% the fair- and congress organizers, offer software-based business networking at their events, to plan, expand these offerings. This is one of the results of a study, the Barmstedter the software provider ConVerve under 65 international meeting planners in the period from March to May 2017 has conducted.

When business matchmaking via a software platform organizing exhibitors and visitors at trade fairs and congresses their appointments online. A matchmaking algorithm helps participants here, to identify the interessantesten for her buyers and sellers. 24% the participants in the survey said they, already use a software platform for Business Matchmaking, almost häfte (46%) plans to use in the future.

This leads to the organizers primarily on a good user experience (User Experience) an. Thus, most meeting planners will appreciate the aspects “Easy to use for operators in the backend”, “Easy to use for visitors in the frontend” and “Easy to use for exhibitors in front- and backend” as the most important one. Another important factor is the usability of mobile devices, under the heading “Responsive Design” summarized.

Mark Kessels, CEO ConVerve: “Our survey clearly shows, do not want to chance that organizers of business events Event Success. With software-based business matchmaking, the return on investment in a trade fair for exhibitors and visitors will be measured – which the organizers ultimately benefit greatly.”

ConVerve has on the company's blog www.converve.de/blog published the main findings of the study. A white paper with detailed survey results, Statements of users and further information may be info@converve.com be obtained free.

About ConVerve

The software specialist for Business Matchmaking has locations in Barmstedt near Hamburg and Sarasota in Florida / USA. founded in the year 2000, ConVerve is now considered one of the world's leading event software and networking.

Press contact:

Mark Kessels, CEO, ConVerve GmbH
Telephone +49(0)4123-92261-11
mark.kessels@converve.de | www.converve.de

Original content of: ConVerve GmbH, news transmitted by currently



This news comes from our partner network : http://www.presseportal.de/pm/126781/3647313

Original content transmitted by PR Newswire
original image courtesy of presseportal.de

Be the first to comment

Leave a Reply